
Unpacking our supermarkets’ superprofits
When the Facts Change
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Taking a Risk, You Can Make a Big Profit
Every time you see a great promotional deduction, chances are the supplier is paying for everything. The retailer has so many different ways of extracting value out of suppliers. And that's where a lot of small to medium sized businesses get really caught because they do their sums and they think that they're pretty good at maths.
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