In this episode, Thiago de Carvalho joins me to talk about designing your marketing materials that speak to your ideal client.
Thiago de Carvalho is an award-winning creative specialist with over 20+ years of experience leading user experiences and visual engagement campaigns on the publisher, agency, and client sides. He has delivered major marketing campaigns for brands like Coca-Cola, Samsung, and Red Bull by translating business needs into effective design solutions.
After successfully exiting both a digital agency and an advertising publication he founded, he launched Deer Designer - a premium on-demand design service that helps anyone in need of design work by giving them a professional team to do all their design work for a flat monthly fee.
Thiago gives listeners actionable tips on:
- [0:00] Intro
- [1:10] Why DIY design always work
- [6:50] The difference between DIY and a design team
- [9:50] Learning from failure and the importance of revisions
- [14:15] Handling when clients ask for a revision you may not agree with
- [19:55] How does focusing your design on your client and your process of work happen
- [22:35] What can erode trust with a client
- [24:50] Example of design gone wrong
- [29:15] The misconception of more is better, especially with writing
- [34:50] Thiago’s book review
- [39:50] One big takeaway from this episode
Resources mentioned in this episode:
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