How Insurance Ads Became the Industry Standard
Trapital
00:00
The Impact of the Chris Paul Cliff Paul Insurance Campaign
This chapter discusses the success and impact of a well-thought-out advertising campaign by State Farm for the NBA. It highlights the various components of the campaign, including social media, in-game promotions, and leveraging the partnership with the league. The chapter also mentions the transition from the Chris Paul Cliff Paul ads to the current Jake from State Farm campaign.
Transcript
Play full episode
