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26min chapter
How Insurance Ads Became the Industry Standard
Trapital
The Impact of the Chris Paul Cliff Paul Insurance Campaign
This chapter discusses the success and impact of a well-thought-out advertising campaign by State Farm for the NBA. It highlights the various components of the campaign, including social media, in-game promotions, and leveraging the partnership with the league. The chapter also mentions the transition from the Chris Paul Cliff Paul ads to the current Jake from State Farm campaign.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode