I Heart NY, TM
99% Invisible
00:00
The Success of I Love and Why
Milton Glaser designed the I love New York campaign for Brooklyn Brewery. At 84 years old, he's still working and doesn't understand why it persists after so many decades. If you go down to Chinatown, every building, every street, every side of a wall is covered with "I love New York" He can't believe it. Why isn't it tiresome? Everything is tiresome.
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