Do You Know How to Mix Influencer and Programmatic?

89% of Americans are listening to digital ad supported audio on some level and on a weekly basis. The savviest brands do is they're doing the host read ads, so they have the authority. And it becomes like a brand awareness play too, which is probably where you'll see like, okay, there's not direct sales, but then because everything else starts to perform better, that's when you know.

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