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EP 29 - Audio Ads Are Your Brand's Next Big Opportunity (Here's Why)
Adspend with Ash Melwani and Rabah Rahil
Do You Know How to Mix Influencer and Programmatic?
89% of Americans are listening to digital ad supported audio on some level and on a weekly basis. The savviest brands do is they're doing the host read ads, so they have the authority. And it becomes like a brand awareness play too, which is probably where you'll see like, okay, there's not direct sales, but then because everything else starts to perform better, that's when you know.
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