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Why your franchise growth strategy sucks

Franchise Advisory Board | Expert Franchising Advice for Franchise Leaders

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How to Build a Relationship With Your Franchisees

The one thing that you don't want to do is build a relationship with your franchisees, it's cold and distant. If you're trying to live off of the franchise fee, and if so, you're screwed, right? You got to become royalty dependent. But if you're really trying to build a loyal brand with a great culture, which is going to get you to 200 units at some point, it starts with the first 10 and then the next 20. No entrepreneur wakes up and wants to be an underperformer.

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