#41 // Navigating the Challenges of Entrepreneurship: Insights from Michael Eckhardt of the Chasm Institute
Entrepreneurial Realities
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What's the Difference Between Early Adopters and Visionaries?
The early market is made up of those two groups. The furthest left is the technology enthusiasts. They may help you configure and identify technical issues that need to be fixed, solved,. But they're not the business buyer. The business buyer is more the visionary who's looking for a breakthrough in their business. So at Chasm Institute, many of the people who have read our book are crossing the Chasm book.
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