From launch to 100K subscribers… how the Cowboy Channel succeeded in spite of competition and setbacks
StreamTime Sports
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The Rise of the Cowboy Channel
The Cowboy Channel has more than quadrupled the number of people who watch rodeo live. The channel also launched a Cowgirl channel, which is going to be geared towards lifestyle content. It's not really gendered like cowboy cow, but think of it more as a ESPN1 and ESPN2 with some lifestyle content,. But also we're revamping our tech stack right now.
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