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Navigating the Marketing Shift
This chapter explores the evolving significance of social media in marketing and its implications for democracy, featuring insights from industry leaders. The speaker emphasizes the necessity of personal branding and authentic engagement in an increasingly digital landscape, critiquing short-term sales metrics over long-term brand building. By drawing parallels to sports and addressing common insecurities in self-presentation, the discussion highlights the importance of adapting marketing strategies to succeed in contemporary consumer behavior.