8min chapter

The Product Marketing Experts  cover image

Meta Head of Product Marketing, Girija Sathyamurthy on Stakeholder Management

The Product Marketing Experts

CHAPTER

Aligning with Counterparts for Effective Product Marketing

This chapter discusses the importance of aligning with counterparts in other divisions or product lines when heading up product marketing for a large business. It suggests a systematic approach called STO (Single Credit Honor) to build strategy together and reduce chaos.

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