5min chapter

Run the Numbers cover image

Tales of Cash Conversion Cycle Greatness with CJ Gustafson

Run the Numbers

CHAPTER

Innovative Cash Conversion Strategies in Aviation

This chapter explores Richard Branson's groundbreaking strategies in the airline sector, particularly his approach to pre-selling tickets for operational financing. It highlights inventive financial tactics, such as dynamic pricing and leaseback arrangements, while also sharing insights on cash flow management challenges.

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