3min chapter

Masters in Business cover image

From AQR Quant to Founder & CIO with Brian Hurst

Masters in Business

CHAPTER

Understanding Investor Underperformance and Behavioral Challenges

This chapter explores the common pitfalls faced by individual investors, focusing on their tendency to underperform. It examines behavioral factors, incentive structures, and governance issues, supported by a Morningstar study comparing different returns to highlight the impact of investor behavior.

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