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S2 E2: A New Kind of Party

The Dream

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The Growth of the Wellness Industry in Atwater

Atwater is becoming a sort of microcosm of the wide world of wellness. A florist, a clothing store, and a five-in-dime have all shuttered in recent months. The rents are still cheap enough to take a chance on some new weird wellness product or service. If it fails, there's an endless line of folks waiting to become the next neighborhood wellness guru. It's gentrification and cultural appropriation on all natural steroids.

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