The Importance of Communicating Internally

I think buyers or web responsible, if that's how many people are talking about, they need to be much stronger. They have to be the ones that stand up internally and of course we're buying it. I think we should be better at communicating. And I always come back to Russ's session with the going out and doing the guerrilla testing... It's just a such a fantastic way of communicating to anyone. This is what we can do in a short time"