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246 - Ideaflow - Jeremy Utley

You Are Not So Smart

You Are Not So Smart Podcast Episode 246

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As long as you don't do anything, you can delude yourself that I have good ideas if I ever get around to them. The reason that few of us break through is because we have a profound misunderstanding of creativity. And so if you write a book about breaking through and about problem solving, you become acutely aware of the cognitive biases that hold us back.

In this episode we sit down with Jeremy Utley of the Stanford d.school to discuss his new book, Ideaflow, which is all about how to create a practice for producing and trading ideas in massive quantities – whether in an organization or as an individual entrepreneur or content-creator – along with a system for sorting the garbage from the gold. We discuss, among many other things, why it is important to focus on input more than output, how to stop obsessing over quality while generating quantity, and peanut butter pumps.

Jeremy Utley: https://www.jeremyutley.design
Ideaflow: https://www.ideaflow.design
Stanford d.school: https://dschool.stanford.edu
How Minds Change: www.davidmcraney.com/howmindschangehome
Show Notes: www.youarenotsosmart.com
Newsletter: https://davidmcraney.substack.com
Jeremy Utley’s Twitter: https://twitter.com/jeremyutley
David McRaney’s Twitter: https://twitter.com/davidmcraney
YANSS Twitter: https://twitter.com/notsmartblog
Berkeley Alembic Event: https://www.eventbrite.com/e/how-minds-change-with-david-mcraney-tickets-443811591417

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