
The NCAA’s Corporate Makeover
The Varsity
00:00
Innovative Revenue Strategies in Sports and the College Super League Concept
This chapter explores how a professional sports team revamped its concession pricing to balance affordability for fans with profit maximization. It also delves into the idea of a 'college super league' that seeks to centralize media rights and enhance financial frameworks in college sports to attract greater investment.
Transcript
Play full episode