4min chapter

Invest Like the Best with Patrick O'Shaughnessy cover image

Fidji Simo - Creating Delightful Consumer Experiences - [Invest Like the Best, EP.328]

Invest Like the Best with Patrick O'Shaughnessy

CHAPTER

The Role of Brands in the Digital Transformation

Grocery brands are going through the same massive digital transformation. They're seeing a business that used to be fundamentally just in store, move online at a very fast clip. So when we work with them is by offering them a set of marketing solutions so they can attract customers and maintain their category share.

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