Today’s podcast is practically a free, highly tactical, 90-minute class from
two of the world’s premier experts in digital marketing!
You’ll probably want to listen to this one several times and definitely share it
with your virtual assistants or whoever handles your marketing.
I’ve got Dennis Yu, who arguably knows more about the back end of the
digital landscape than anyone, along with our own Jason Pantana, talking all
things digital marketing.
Dennis shares his own approach to content distribution that simplifies the
whole process and costs next to nothing. (You should definitely “R&D” it –
rip-off and duplicate.)
He also:
- Explains his “Dollar a Day” methodology
- Shows you how to rank higher in search results
- Weighs in on new social platforms and whether or not they’re worth your time
- Defines “link juice” and explains why it’s more important than ever
Not only all that, but Dennis reveals the perfect place to hide a dead body.
(You won’t want to miss that!)
In this episode, we discuss:
1:14 – Dennis introduces himself and his extraordinary background
6:18 – Digital Plumbing: How to make good decisions based on math
8:15 – Why your Google Tag Manager is insanely important
12:05 – Another reason why video is essential
18:40 – What to train your VA to do – and how to stop wasting great content
23:16 – Reframing paid ads as “social postage” + Dennis describes his
“Dollar A Day” approach
30:18 – Would you quit the gym if you didn’t get six-pack abs in one
workout?
32:04 – How your social media impacts your Google search results
38:20 – A master class in cross-posting in 40 seconds
42:58 – Why “Link Juice” is what makes the real magic happen
52:05 – Dennis reveals a fantastic hack to gain location authority
1:01:10 – Should you – as an agent – be on Clubhouse? Dennis weighs in.
1:05:01 – What about TikTok? (Hint: You don’t have to sing and dance.)
1:10:22 – Let’s talk SEO
1:16:17 – How to hook viewers into your video right from the start
1:24:35 – Closing thoughts from Jason – what YOU should do with this
information
1:26:00 – Why buying email lists can be a fatal mistake
