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Juliette Kopecky — Life of a CMO, Marketing in "Boring" Industries, & Interning with Guy Kawasaki

Everything Is Marketing

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Marketing to Developers

Marketers tend to be more creative with their job titles, o en probably other fields. One of the things that's been interesting for us at ling squares is with our audience being legal teams,. That technology, in buying technology, is a little bit of a newer experience for them. And so what really struck me there is that if they were looking at a tool like linxswares, it might be the first technology purchase that they're making for themselves.

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