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Encore - Psychology takes toys seriously, with Barry Kudrowitz, PhD, and Doris Bergen, PhD

Speaking of Psychology

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Do Toy Companies Consult With a Developmental Psychology Consultant?

Do commercial toy designers think about developmental psychology while they're designing toys? I mean, do toy companies routinely have psychologists that they consult with and they have them on staff? And are those toys different or better? Well, this is probably a question for Doris because I think she was, she's consulted for those big companies. Not all time toy companies are large and can afford consultation.

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