E-Commerce Strategies for Women-Targeted Clothing Brands

This chapter dives into the potential of online sales for a women's clothing company catering to those over 40, exploring the challenges and opportunities in e-commerce. Participants discuss the importance of hiring the right talent, the immigrant perspective on business success, and the need for adaptation in a changing market. The conversation culminates in reflections on physical retail versus e-commerce investments and the motivation gained from impactful guidance during entrepreneurial journeys.