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iOS17 Link Tracking Protection -- What It Is, What It Means for Shopify Brands, and What To Do About It

Conversion Tracking Playbook

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How to Avoid Arbitrary URL Values in Your Browser

If they start messing with the path in your browser, I have a feeling that functionality of websites will be affected. It'll be really hard to figure out is this a functional thing in the URL? Or is this a query is this? What is this? And it would be a mug scheme. Yeah, they'll break the internet. But what about at the merchant level? Give each merchant is using some custom value. That's where we're going here.

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