RV 82 - Nailing Your Revenue Attribution & Performance Measurement | SaaStock Keynote
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The Importance of Attribution and Marketing KPIs
Marketing KPIs are the things that thing that I'm most passionate about overall in marketing and business because Marketing can do so many amazing things for the business. We're talking about high MQL targets. The common thing sales is missing their target because the marketing metrics do not align perfectly with sales team outcomes. A company of that stage that has a high volume MQL model Was also going to require direct attribution on every lead to quantify ROI which forces you into 100 percent performance marketing. When you're in a hundred percent performance marketing direct attribution you collect low quality high volume low cost leads That do not have intent to buy.
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