Sub-Segmenting Your Target Audience

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Most people don't think about these types of things. They stop at, well, all right, I want to reach women between this Adrienne and someone who has an interest in yoga. But there's so many other opportunities to reach that target audience that most people don't thinking about. And it's also frankly the work, I like to call this the work upfront. So it's the upfront work that you do before even opening up ads manager to set your campaign up.

From the archive: This episode was originally recorded and published in (year). Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Rick Mulready is the host of the The Art of Online Business podcast and an industry leading expert in teaching online experts how to take their online business to the next level.

Top 3 Value Bombs:

1. Simplify the set up; allow the Facebook algorithm to get you the results you're looking for.

2. Identify how well you understand your targeted customers when you are doing ads so you can leverage all the targeting capabilities on Facebook and on Instagram

3. It's all about mindset and the willingness to test and be patient when running your ads

Visit Rick's website to learn more about his trainings! - Rick's Website

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