#0084 - Jeff Patton - Product thinking and user story mapping
No Nonsense Leadership
How to Decide What to Build
The dirty secret most companies have is they didn't actually deliberately decide what to build. Most founders who start a company do so because they have deep understanding and experience with a problem. The only way to succeed was to get out and understand it from somebody else's perspective. 90% of start up most features we put into products don't get used. You got to get used to failing.
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