#0084 - Jeff Patton - Product thinking and user story mapping
No Nonsense Leadership
00:00
How to Decide What to Build
The dirty secret most companies have is they didn't actually deliberately decide what to build. Most founders who start a company do so because they have deep understanding and experience with a problem. The only way to succeed was to get out and understand it from somebody else's perspective. 90% of start up most features we put into products don't get used. You got to get used to failing.
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