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The Importance of First Touch With Customers in Insurance
There's a new emphasis in onboarding with these technologies for the insurance space that we just haven't seen before. There's a huge focus now on how can we funnel more through straight through processing, which actually gets to those answers very quickly. As you start trying to increase the speed of new business and onboarding new customers, you increase the risk potentially of things like fraud at point of claim. So fundamentally, actually, you need to bring, you know, big technologies in to mitigate that risk.