TKE: Building a community, with Simon Mottram, Rapha founder
Beautiful Misfits
00:00
Do You Have a Brand Strategy?
Simon was a brand consultant for 15 years before starting his own business. He says he wanted to create something that resonated with his passion of cycling. The company is now worth more than £1billion and has 20,000 employees. Simon: "It's the havbing matter, having a busies"
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