How To Scale Your B2B Marketing Strategy
The Duct Tape Marketing Podcast
00:00
Bull's-Eye Marketing
Bull's-eye marketing grew originally from the fact that I was working with companies as a fractional CMO. And email is such a tremendously powerful and almost free tool, yet they weren't taking advantage of it. It's way easier to double your conversion rate with the existing amount of traffic than it is to double the amount of traffic with the existing rate of conversion.
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