4min chapter

The Colin and Samir Show cover image

Doug DeMuro’s Wild Ride: How Car Reviews Became A $37 Million Business

The Colin and Samir Show

CHAPTER

The Power of Thumbnails

Matt Lomax: My entire YouTube career is just like, give them as much as you can. I never ever ever want to provide any sort of click bait stuff. The car is what people want to click on. And the thumbnails are ridiculously low five, but they work. Do the CPMs match that? Yeah. They do. It's always been another thing that I've been really laser focused on.

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