23min chapter

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Machine Learning, AI Agents, and Autonomy // Egor Kraev // #282

MLOps.community

CHAPTER

Navigating Causal Inference in Marketing

This chapter explores the intricacies of causal inference technology as it relates to marketing strategies, emphasizing the shortcomings of traditional A-B testing. It discusses the integration of machine learning with human analysts, highlighting the importance of data interpretation while introducing innovative tools for enhanced customer analysis. Additionally, it addresses the challenges of AI agents in data management and the necessity of maintaining data security and access control.

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