This week we are joined by Reza Khadjavi, Founder and CEO at Motion, our premier sponsor. We’re talking the evolution of performance creative and the importance of creative strategy in DTC marketing, and Reza shares his insights on the rise of the creative strategist role, the impact of AI on creative workflows, the future of creative strategy and his advice for brands who are just starting to venture into performance marketing, his contrarian views on marketing and much more.
00:00 Introduction
06:08 The Rise of the Creative Strategist Role
08:59 Navigating the Shift from Audience Targeting to Creative
12:13 The Importance of Data in Creative Workflows
15:03 Future Predictions for Creative Strategy and AI
17:57 Building a Command Center for Creative Strategists
20:49 The Role of Research in Creative Development
23:45 The Future of Performance Creative
40:12 The Importance of Research in Creative Strategy
43:40 AI's Role in Creative Workflows
46:32 Navigating Capital and Growth Strategies
50:16 Investing in Product Development and Team Growth
53:03 Measuring Marketing Effectiveness
55:43 Leveraging AI for Creative Processes
01:02:25 Building Core Competencies in Performance Creative
01:11:50 Contrarian Views on DTC Marketing
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