Level 10 Critical Marketing Strategy
The Russell Brunson Show
00:00
Creating a Success Path in Membership Site
This chapter discusses the importance of creating a success path to help members navigate through the abundance of content in a membership site, avoiding overwhelming new members and high bounce rates. It highlights the need to identify the most valuable aspects of the content, comparing it to finding a diamond in the rough. The chapter also shares the speaker's experience of creating a funnel and discovering a crucial aspect that significantly improved their conversion rate.
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