Freshworks' Stacey Epstein on the war of marketing
Protect the Hustle | A SaaS Podcast
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Impathetic Marketing Is Putting Yourself in the Shoes of Your Audience
For me, it goes back to the core of ampathy and what that word means. It's putting yourself into the shoes of the audience. The buyer is typically who you're talking to when you're marketing. And if you're not in the demographic of your buyer, you just don't know. You have to ducate yourself.
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