The Importance of Trends Over Absolute Value

I am a firm firm believer in trends over absolute value. That when you realize that, and you have to kind of go through a period of time of obsessing about statistics before you realized the value is in trends. I used to put a lot more emotion into statistics than I do now. Like it just doesn't matter. It's like if we have something, like if we're selling a t-shirt or whatever, if you tweet about it, you'll get some people, but you got to talk about it on the show. They're talking about it when they find out about it from the show. That's where the actual audience is.