The Reuse Case of Marke Research

The eye tracker can see on a shelf how many, you know, different bottles of olive oil somebody's looking at and why they're looking at it. The idea is to really get the reaction, what is holding your eye, before you start getting that biased by people's active brains sort of interpreting what they have done. And that kind of insight's actually supervaluable. Another reuse case that i really enjoyed reading about was marke research. I thought that was pretty phenomenal.