S1 E13 | Understanding the B2B vs. B2C and Product Development Formats
The Circuit Breaker
Who Is Your Customer?
Who is your customer? Who's the person that's going to make the decision and pull the cash out? We don't mean just the person that has the cash. Then you have to identify, is that person the person’s going to be consuming, or are they going to have another consumer? So forget to bet o b bet a se first. And what i would say is the struggling moment for the user is different than the struggling us. Use for the for the customer, if you will.
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