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#181 We organiseren een seminar, maar dat KOST ONS €200.000,-
Marketingpraat
De Waarde van Evenementen
Dit hoofdstuk behandelt de uitdagingen en ervaringen van het organiseren van evenementen voor een bedrijf. De sprekers reflecteren op eerdere evenementen, de betekenis van klantenbinding, en hun motivatie om opnieuw evenementen te organiseren, ondanks eerder teleurstellende resultaten.
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