Instagram Stories: A Subset of a Placement

I think probably part of it is they didn't really plan for it to be what it is just yet, because they didn't even invent stories. Snapchat did. So I think they're probably still working through that. Even when we find the creative that works, like when you've had the placement lumped in with others, when it's doing great, it still doesn't reliably allocate more money there. It still kind of just puts it towards the feed. They're never going to wait the most amount of your money towards stories yet. Well, how do they even know which creative to put to the story? Because if they put the wrong creative, everything goes backwards.