280: Jeff Lerner, Starting a business from scratch
The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
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How to Get $100 and $100 Break Even
So you knew it's going to cost about $100 to bring in a customer. So then you also have a program is $39. And you're going to break even roughly if you can get a $39 cost plus some upsells, but you're still just breaking even. But what's interesting about this is that there's a couple of things that's counterintuitive. You didn't create your own content, you licensed it. It's kind of an affiliate model that you had going there.
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