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13min chapter
Recode Decode: dtx CEO Tim Armstrong and Poshmark CEO Manish Chandra (live at An Evening With Code Commerce)
Decoder with Nilay Patel
Navigating the DTC Landscape
This chapter discusses the strategic transitions at Verizon and the integration of Oath, emphasizing the challenges of merging media strategies and the promise of 5G technology. It highlights the evolution of direct-to-consumer (DTC) commerce, including innovative retail experiences that blend online and offline interactions. The conversation also addresses the DTC market dynamics, customer acquisition costs, and growth potential in less saturated markets.
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