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182: Simon Lejeune: Wealthsimple’s VP of Growth on 2 keys to be a top 5% marketer

Humans of Martech

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Navigating Growth Marketing Dynamics

This chapter delves into the complexities of growth marketing's relationship with other departments and the necessity of collaboration and debate for campaign success. It contrasts A-B testing with incrementality testing, advocating for more impactful experiments over minor adjustments to achieve substantial growth.

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