Mandi Moshay Has A Bone To Pick With Me
The Andrew Faris Podcast
00:00
Is There a Retaining Lever in Email Marketing?
I am both excited to see the pivot of focus toward Retention post iOS 14 and nervous about it because I think Historically the paid channels have been sexier. But now that You know in a post iOS 14 world, it's less efficient. It's harder to win There's obviously more competition post pandemic. If you don't continuously have fresh blood coming into the system and you're not always growing your list and replacing people who are turning then some your business isn't going to scale That is Totally right.
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