The Importance of Product Research in Amazon

So let's just talk for the last, you know, few minutes of this show on on some things that you see are working and not worrying So let's just start with maybe product research. The big thing for me in in 2020 last year of And I see a lot of people adopting was like man There's so much opportunity to look at when you're seeing things that might be saturated on amazon But then you look on etzi and pinterest and you see,. you know, maybe there's a different material That's trending and it hasn't hit amazon yet.