Facebook wants to be the app in which you do everything from ordering your car and messenger to making payments. They want to get as much of that inside those two apps as possible with a view to being able to get that leverage point like Tencent's done with WeChat in China. The difference though is the exterior circumstances you're not yeah it's not where everyone is getting their first smartphone, he says. "No one should make a webpage they should make a Facebook page"

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