How Attribution Tools are Hurting Your Acquisition
Ecommerce Playbook: Numbers, Struggles & Growth
00:00
How to Optimize Your Facebook Ads for Maximum Revenue
Many of these incrementality attribution platforms also only pull in click data impression data isn't shared through some of them who will doesn't release impression logs to many of these platforms. So it helps us to get more one to one in terms of the data that attribution platforms have as well as what we believe to be the most incremental revenue contribution from meta platform. But again I would look at what optimization setting are you using and I would probably start by analyzing that in your own data because that's that is really ultimately the decision that you have to make here.
Transcript
Play full episode
