2min chapter

People I (Mostly) Admire cover image

38. Sendhil Mullainathan Explains How to Generate an Idea a Minute (Part 2)

People I (Mostly) Admire

CHAPTER

How Long Does It Take to Find the Word Tent?

Sendles: You can induce a false memory. If you tell people a series of words like bed, rest, awake, nap, dream, wake, doze, snore, slumber, blanket, snooze, tired,. And you ask people to recall the words, 50% will think you said the word sleep. Singles referencing a study we talked about in part one of this interview. Sendles are now talking about rerunning that same study, but instead of using words that relate to sleep, they're words like cash, pay, loan, dollar, gas, grocery. Even rich people, if you give them that list, there's no word that they remember having

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