From the Archive: The Power of Story
Design is Everywhere
00:00
How to Invent the Swifter, You Know?
Designer says he uses personal experiences to help him come up with ideas for new products and services. He created the swifter, which has been in everyone's home for 20 years. The Swiffer is an electrostatic, you know, diper on a stick that reinvented people's habits by making them feel like they could clean their floors again.
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