5min chapter

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Zero Down, Limitless Potential: Buying Businesses with Creative Financing with Roland Frasier [Ep.135]

The Opportunity Podcast

CHAPTER

How to Sell a Creative Business to a Private Equity Fund

The buyer either thinks they know how to run it better and doesn't listen to the person who's selling it. You got to be on top of marketing if you've got a lead gen company or even in e-learning, you got to be a pretty good marketing chopped person to run a company like that. The SaaS people have their own SaaS way of marketing things. And so there's a lot of stuff like that that you could take, build up, knowing that maybe it's good for lead gen on the low end, but somebody's got a SaaS that's going to have a great valuation. They might want to have that as an acquisition that they

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