#374 - Hall of Fame: Lylle Ryals
30 Minutes to President's Club | No-Nonsense Sales
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The Art of Cold Calling: Building Rapport and Reducing Resistance
This chapter delves into effective cold-calling strategies, focusing on the significance of establishing authority and creating a positive initial interaction. It also addresses psychological dynamics in discussions, guiding salespeople on how to foster a welcoming environment for potential clients.
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Transcript
