As always, thanks for being a listener of the show. For today's episode, I talk about all things landing pages.
(0:20) intro
(1:25) all about the headline
(4:45) hero elements
(5:31) amplify the pain (the problem)
(7:06) the big reveal (the solution)
(8:07) social proof (if you got it, flaunt it)
(8:50) don't just tell, show
(9:47) benefits first, features last
(10:47) use cases / case studies
(11:30) positioning aka "picking a fight"
(12:48) pricing
(14:02) repeat call to action
(15:01) remind me later (unique)
(16:28) wrapping up
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